(This page is for other video samples, and does not appear in the site’s menu system.)
David Arrasmith for Jackson County Assessor (1:13)
An example of a video made from photographs, with recorded voiceover by the candidate. Most “Introduction” videos are “talking head” videos made from footage, but they can also be made with animated photographs as in this example …
David Arrasmith on Tax Equalization for Home-Owners (1:17)
A ‘single-issue’ video made from footage, plus yardsign graphic, enhanced audio, and call to action. These are generally the most-useful videos for candidates, especially when delivered to a highly targeted audience. For example, this video will gain votes best when targeting homeowners …
David Arrasmith on Business-Owner Issues (1:40)
A ‘single-issue’ video (actually two closely-related issues) made from footage, created in the same fashion as the previous video. However, this video would be delivered to business owners, who will be interested in these two issues which affect the bottom line …
David Arrasmith – Using a Comparison Chart (1:32)
Occasionally a campaign can make use of a ‘Comparison Chart,’ a mainstay of product advertising. This may only occasionally be of use, but when used, it can be very effective to demonstrate superiority over your opponent with a ‘checkbox graph,’ like this …
Bob Strosser Interview at Jackson County Fair (2:00)
This is an on-site impromptu interview for his County Commissioner campaign. We wanted to see whether we could get a clear recording in a noisy and uncontrolled setting. As you can see, the lighting, background, and noisy environment permitted is to record, but it’s not nearly as good a video, as the above Arrasmith videos …
Bill Currier, the Oregon Republican Party Chairman (35:20)
Mr. Currier spoke at the Jackson County Republican Women’s monthly luncheon, giving an update about the Oregon political climate. This was a fairly long presentation (35 minutes), so you would not want to create a campaign video of this length. (People just won’t watch for that long, usually.) However, it serves nicely as content for the Republican Women’s website …
Public Appearance Videos
http://OregonsLawyer.com — the reform candidate for Attorney General, Daniel Zene Crowe, spoke in Medford (9/1/2016) at a meeting of the Jackson County Republicans organization at the Medford Public Library’s conference room.
An engaging speaker, he covered a variety of topics — Restoring the Order of Law in Oregon, Problems with One-Party Government, Lack of Southern Oregon Representation in Oregon’s Portland-Salem oriented government, Budgetary Blunders and How to Repair Them, and the sad case of the current Attorney General, Ellen Rosenblum …
Length: 24minutes 30 seconds. This is too long to use for advertising, but for a detailed presentation on the campaign website, for the candidate’s Facebook page, and to list as a public (searchable) video on YouTube, this is wonderful content for any candidate, to address the issues and detail his/her campaign positions.
Formula for Super-Targeted Candidate Videos
For ‘Single-Issue’ or ‘Introduction’ candidate videos, usually we will use these steps —
- Display the yardsign graphic (to increase name-recognition)
- Fade into the footage or the moving-photograph montaqe
- Slow fade to black, and then …
- Display a CTA (Call to Action)
[By fading slowly to black at the end, the call to action at the end can be later re-edited if you decide to send the viewer to a different place. For example, instead of simply sending viewer to your website, you might send them to (a) get a position paper on that particular issue, on a specific website page, or (b) see some other video that might be of interest to this targeted voter, or (c) join your Facebook group. Or any of a number of other possibilities. The main thing is to ALWAYS conclude with a CTA, and send the visitor to another place where he/she can experience another interaction with the candidate and his platform. Why? Because if you simply ‘send them around and around,’ then with every additional ‘touch,’ they grow to like the candidate, trust the candidate, and vote for the candidate. Just that simple.]
