Your Dynamic Campaign Website
Your political campaign website is the centerpiece of your real-world and online marketing effort, because ALL your activities — from yardsigns to online videos to automated telephone campaigns — come back again and again to your online presence. Because this is the place you introduce yourself and tell your story.
Where does a voter find your history, your credentials, and your stand on the issues? Your website. Where does your fundraising take place? Where are volunteers recruited? Where can voters see your videos on the issues? Your website.
An effective website might have components much like this example. (Click on the image to open up the actual campaign website in a new tab.)
Essentials of a Political Website
- Professional
- Easy to Navigate
- MUST display well on cellphones, tablets
- Attractive Content to Keep Voters on-site
- “In Action” Photographs
- Solicit Money – Use a Big Button!
- Recruit Volunteers – Use a Big Button!
- Collect Email for Further Communication
- Solicit Front Yards for Signage
- Introduction Video to Make Yourself Known
- Essential Series of Short, Single-Issue Videos
- Blog Series of Articles on the Issues
- Integrated with Social Media: Facebook & Twitter
- Full Bio, and Contact Information
Where do you set the tone of your campaign? Where do you make voters feel appreciated? Where does it all come together? Your website. And — if designed thoughtfully — it will also be invaluable AFTER you win your election!