Candidates for Local, Regional and State office can gain surprising advantage by building a strategy around the Internet. Why does it work? Because that’s where the people are!
Traditional methods — yard signs, newspaper, palm cards, and expensive direct mail — are still viable. After all, the first step in any campaign is to build Name-Recognition. However, political digital marketing is proving to be the most effective and affordable strategy to create that name recognition, plus engage voters, raise donations, broadcast your views via video, and get the vote out, to get you into office.
The last 8 years have dramatically transformed political marketin. At the Presidential level, 2008 was the year of the Internet. More voters connected online than ever before. In 2012, social media emerged as the dominant channel to engage voters and get the vote out. And in 2012 the Hillary Clinton campaign did 90% of their fund-raising via email.
Now in 2016, new technologies including programmatic advertising, lead ads, and “retargeting” — a method of tagging visitors who have shown interest, so that they continue to see your videos and “digital yard signs” wherever they travel online — these new methods, along with the new “Online Town Hall” events are changing political marketing strategies for the better.
While these strategies have been used nationally, it turns out that they can be used just as effectively at a local level. For down-ballot elections, at a city, county, regional or even state level, internet strategy is now crucial to success. A successful campaign will incorporate many the following core components:
- Dynamic websites
- Video
- Mobile Strategy
- Comprehensive Social Media
- Advanced “robo-calling”
- Email marketing
- Programmatic Advertising
- Retargeting
- Microtargetting
- Digital Fundraising
The internet strategy required to win elections at a local and regional level is unique. Rather than guessing, contact our team for a free and confidential strategy meeting.
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